About.
Since our inception, CRfM has been solely focused on helping SME businesses sell smarter, faster and more efficiently through intelligent CRM Solutions.
We are a boutique Salesforce consulting partner specialising in Sales and Service Cloud implementations. Unlike traditional consulting firms, we focus on delivering bespoke solutions that are tailored to each client’s unique business needs, regardless of sector or size.
With over 10 years of Salesforce experience we have partnered with organisations across a wide range of industries, including insurance, wealth management and financial services, legal and PR & IR. This breadth of experience allows us to bring practical insight, industry best practices, and a results-driven approach to every engagement.
Beyond delivery, we act as a trusted intermediary between your business and Salesforce. We help manage and optimise this relationship to ensure your organisation fully harnesses the value of the Salesforce platform—translating Salesforce capabilities into meaningful business outcomes and ensuring alignment between product functionality, roadmap decisions, and your strategic objectives.
Georgina Daniel-Hamid
Senior Salesforce Consultant
As founder of CRfM Georgina leads all technical and commercial areas of the business, and an advocate for Women in Technology initiatives. She is a 6x certified Salesforce Consultant specialising in Sales Cloud and sales solutions and enablement.
